Marketing: Strategies in Craft Fairs
By reality’s turn, everyone is not what you would think to be: cold, callous, heartless and not at all interested by everything around him (or more specifically, your goods). There are people around you who would be highly interested about your business and your products. They could be that agent for a company, a starter in a business perhaps or just some random person who is idling his time away. Different people, same objective. You need marketing materials to supplement their knowledge about your product.
Marketing materials, in a nutshell, are anything that could link the customer back to you. It is an important device of return since most first time craftsmen, admittedly, are hard to remember with their names (even catchy trademarks are often forgotten). A marketing material, such as a business card, a flier, a pamphlet, a souvenir (this one is more pricey) are often good devices for them to remember you.
The business card is the most trusted and most reliable of all marketing devices. It is easy to carry, small, lightweight and has all the delicious and important details about your business. It is so convenient you can just print it off your computer and yet it can look so darn professional. Make sure to carry around your person some of these cards. It should have all your basic information, like your name, address, email, contact number and company name, or trade mark. Make sure to mention the nature of your business.
Flyers are a bigger version of business cards. But you can easily give them away to more people, even those who aren’t visiting your table. Sure they have a bigger ratio of getting thrown into the trash can, but hey, you are reaching out, right?
Catalogs are better, but keep them chained to your table. Or at least spread open for people to see. They are a sure way to have everyone see what you are offering them.
Tags: crafts, directory, Events, exhibits, fairs, festivals, hobby, leisure, listings, shows, trade markets, travel