Cakes are considered to be the epitome and the culmination of all things pastry and nice. Cakes are soft, sweet and quite nice to look at it is almost a shame to eat it. They are made up of the highest and finest quality flour, the prime of the crop, the most irresistible of basic ingredients known to man. You could say that cakes represent all that is good about food (except diabetes but let’s not talk about that).

By tradition, a sweet, delicious cake is a type of baked food that is of the pastry nature. Sweet, baked (traditionally. There are cakes that need no baking…like the ice box cake type). The basic ingredients to a wonderful cake is a base (consisting of dry ingredients and liquid ingredients). These are usually flour for the dry, and something that could bring out the gluten (a binding agent) from it, like something simple like water, or complicated like egg yolks. Fats and liquids are added to further strengthen the base and add flavor or color as well. This is for the normal cake though, there are special cakes that break the mold of convention through rigorous substitution and what not.

But do you have any idea what a good cake is for a festival run? First, try and check what the environment is like. Check the temperature, check the people that come in. Is it hot? Too cold? Are the audience the kid type? The adult type? Depending on the temperature, it would affect what contrast you have in mind. Kids making up the general population, your cake should focus on fun and colors. Otherwise, sophistication and taste should be your priority if you have the classy gents and the snobbish ladies (chocolate is still your best bet).

Cakes directly affect the various moods and tastes of each person or individual that tastes them. They can either relax the person or make them aggressive and hyped. Take the sour cake for example, a good dose of this would make you quite hungry and improves a great deal of your appetite. Have diabetic clients? Sweeteners are your best bet (skimp on the natural sugars though). Who knows, you might be able to pull off “mood cakes” and it would be a great hit.

Cakes are quite helpful in a business, and you can rarely go wrong with cakes. But the cake market is a tough battleground. You compete with other people’s recipes and their connections as well.But don’t panic. All you need is an understanding of your surroundings, a good rapport, and plenty of servings to go around.

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This entry was posted on Thursday, July 23rd, 2009 at 8:13 am and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.